Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

What is their lifestyle?

Image of giant volcano on Mars captured by NASA orbiter - ABC News

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

This…is not a healthy company with a bright future ahead.

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

How do scammers communicate? Do they have a specific language or slang?

What is their product?

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

To a flat Earther, what's wrong with the idea that gravity is simply a force inherent to space which operates only in one dimension? Why do they go further and try to deny gravity rather than just saying it's different than physicists claim?

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Is there a type of function where every point has exactly one tangent line passing through it? If yes, what is this type of function called?

What happens if they try to attract new customers?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

Relocating to Sweden to save money. I got a job offer of 47000SEK before tax, visas sponsored for my wife & my mother (with a laryngectomy). My wife, a general medicine graduate, wants to specialize in Sweden. Can we live well and save 4000€ monthly?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

All their existing customers shake their canes and whine about them “selling out.”

What happens if they build new bikes?

Can we see your heels?

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Typical Harley-Davidson customer

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

From an axiology/value theory point of view, how can one say that a diverse society is better than a uniform one, especially given the negative effects of diversity (racism, sectarian conflict, problems arising from extreme cultural relativism)?